News & Views

Marshall quoted on AdExchanger

Hamish Marshall, President of Torch, was quoted a story on AdExchanger, the premier news source about online advertising.

Marshall, was speaking about how online video platform Zype was performing for our client, The Rebel. 

“When we first launched, we ran into a problem where the videos just wouldn’t render on some of these older browser versions,” said Hamish Marshall. That impacted measurement, so Rebel Media worked with Zype to ensure playback was seamless with different device and browser types.

More recently, it turned its attention to OTT and launched paid subscriptions for premium video content on Roku, Apple TV and other devices.

“We wanted to create longer, TV-style shows that were half an hour or 45 minutes to an hour, that were available to premium subscribers,” Marshall said. “We settled on Zype at the beginning of the year and already have well over 5,000 paying subscribers after launching our premium membership in March.”

The whole article can be found here.